We finally have numbers to support what you might have already guessed: Pokémon GO is the biggest mobile game in U.S. history.
Shooting to the top of the app store on the day it was released, within 24 hours Pokémon GO beat out indie hit Slither.io and Supercell’s heavily promoted blockbuster Clash Royale to become the biggest game of 2016, as measured by daily active users.
Note: Candy Crush was widely reported to have 93
million total DAU at its peak, though this figure includes all countries and
all devices. For the purposes of comparison we compared both apps on the basis
of US smartphone audience.
And that’s not all. Within three days of its release, Pokémon GO attracted more users than Twitter, and rose to the top of the App Store revenue charts, earning millions of dollars a day for its publisher, Niantic.
As of yesterday, Pokémon GO attracted just under 21 million daily active users in the United States, surpassing Candy Crush saga’s rumored peak US smartphone audience of 20 million and making it the biggest mobile game in US history.
Pokémon Go left Twitter in the dust. Now it’s gunning for SnapChat (and Google Maps!)
So what’s next? At its current rate of growth, Pokémon GO is on track to pass Snapchat within a couple of days on Android.
Plus, as unbelievable as it sounds, Pokémon GO Android could surpass Google Maps itself as the largest user of Alphabet’s mapping data.
It’s too soon to call Pokémon GO a home run for Niantic and Nintendo
Despite what Nintendo’s share price might suggest, it’s too early to declare Pokémon GO a win for the business. Nintendo have a minority stake in Pokémon GO, and will pocket just a small slice of the game’s profits.
History hasn’t always been kind to games that generate tremendous hype. Back in 2012, Draw Something consumed the public consciousness for a few weeks before its user numbers dropped like a stone. Nintendo’s last mobile game, Miitomo, met a similar fate, finding early success that was ultimately unsustainable.
Pokémon GO is already an unbelievably huge game, and if it can retain its legions of new users and convert them into highly engaged and paying players, then it could be a huge financial success. For now, we’ll have to wait and see.
Want more? Read our follow up post on how Pokémon GO players are sticking around at unprecedented levels.